by Kevin Becker | Oct 15, 2021 | Non classé
blOG What is a web persona and why you need it Reading Time: 4 min Summary Some e-commerce marketing and UX teams put a lot of efforts into their work on customer persona, yet this does not always bring value to the table. The usual issues are that the insights...
by Kevin Becker | Aug 30, 2021 | Articles
Consumer Psychology Is the Only Constant in a Changing Retail Market Introduction Shopping behaviors are always a means to an emotional end, so retailers need to concentrate on these core human motivators that shape shoppers’ behaviors. In a recent article Forbes...
by Kevin Becker | Aug 23, 2021 | Articles
blOG 5 priming techniques to improve UX Reading time : 5 min Summary Priming is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Priming is a psychological...
by Kevin Becker | Jul 1, 2021 | Articles
blOG Building Confidence in Your Website Reading time : 3 min Summary Credibility is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Credibility is related...
by Kevin Becker | Jun 14, 2021 | Articles, Articles
blOG How does science help create a more efficient UX? Reading Time: 7 min Summary E-merchants are no longer simply willing to make their browsing experience pleasant and intuitive, but also to maximise its efficiency. To increase the performance of a website’s...
