by Kevin Becker | Aug 30, 2021 | Articles
Consumer Psychology Is the Only Constant in a Changing Retail Market Introduction Shopping behaviors are always a means to an emotional end, so retailers need to concentrate on these core human motivators that shape shoppers’ behaviors. In a recent article Forbes...
by Kevin Becker | Aug 23, 2021 | Articles
blOG 5 priming techniques to improve UX Reading time : 5 min Summary Priming is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Priming is a psychological...
by Kevin Becker | Jul 1, 2021 | Articles
blOG Building Confidence in Your Website Reading time : 3 min Summary Credibility is one of the eight criteria put forward by Némery & Brangier (2014), in a scientific article presenting the guidelines of persuasive interfaces. Introduction Credibility is related...
by Kevin Becker | Jun 14, 2021 | Articles, Articles
blOG How does science help create a more efficient UX? Reading Time: 7 min Summary E-merchants are no longer simply willing to make their browsing experience pleasant and intuitive, but also to maximise its efficiency. To increase the performance of a website’s...
by Kevin Becker | Jun 2, 2021 | Articles
blOG 2 types of online customers and how to approach them Reading Time: 3 min Summary It is essential to understand who your visitors are and what they expect to find when they come to your website. An emotional buyer expects a dynamic and sensational shopping...
by Kevin Becker | May 11, 2021 | Articles
blOG Personalization : Why Few Do It, but Everyone Should Reading Time: 6 min Summary Personalization is the new magic word in e-commerce. This practice is gaining popularity, but we notice that marketers are still struggling to figure out how to do it. They...
