Cognitive
Ergonomics
Analyze the behavior of your website’s users and deliver a superior customer experience
Why Cognitive Ergonomics ?
IMPROVE CUSTOMERS SATISFACTION
Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.
INCREASE YOUR CONVERSION RATE
Offering a personalized experience to its visitors is increasing the odds they will make a purchase.
Improve customer LOYALTY
If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.
Dotaki can adapt your interface through 3 main axis
Reassurance
Too much reassurance and some people will begin to worry
Intensity
Intense and fast UX would be well suited for some visitors, but others might feel rushed
Information density
A lot of information can encourage some visitors, yet some people would feel overwhelmed
Optimize your revenue with Cognitive Ergonomics
ROI x100
on turnover
%
Conversion rate
%
Repeated purchases
%
Revenue per visitor
Axis 1 : Reassurance
Too much reassurance and some people will begin to worry
Example of a payment page
Target: Need of Security
Show reassurance elements
For visitors needing security, the stronger presence of reassurance icons will improve conversion.
Target: Need of Immediacy
Simplify the experience
Visitors needing immediacy like when only the essential information is shown
Groupama’s results thanks to Cognitive Ergonomics:
%
Revenue per session
“Dotaki’s solution gives access to very important performance gains.”
Axis 2: Intensity
Intense and fast UX would be well suited for some visitors, but others might feel rushed
Example of a shopping cart page
Target: Need of Competition
Make the Call-to-action more dynamic
Visitors needing competition are looking for adrenalin, intense and immediate experiences
Target: Need of Understanding
Add a step before purchase
Visitors needing understanding like to have a chance to see their cart before placing an order, in a clear process
La Redoute’s results thanks to Cognitive Ergonomics:
%
Revenue per visitor
“Dotaki’s ROI is excellent for us, around x100!”
Axis 3 : Density of information
A lot of information can encourage some visitors, yet some people would feel overwhelmed.
Example of a mobile product page
Target: Need of Security
Make a brief product description
Visitors needing security prefer to focus on the product photo rather than on a complex description
Target: Need of Change
Make a detailed product description
Visitors needing change are focusing on the product and its characteristics to find something new to discover
Camaïeu’s results thanks to Cognitive Ergonomics:
%
Revenue per visitor
“Dotaki allows us to better understand and serve our customers online”
Want to learn more about Cognitive Ergonomics?
Contact us!
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