Cognitive

Ergonomics

Analyze the behavior of your website’s users and deliver a superior customer experience

Why Cognitive Ergonomics ?

IMPROVE CUSTOMERS SATISFACTION

Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.

INCREASE YOUR CONVERSION RATE

Offering a personalized experience to its visitors is increasing the odds they will make a purchase.

Improve customer LOYALTY

If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.

Dotaki can adapt your interface through 3 main axis

Reassurance

Too much reassurance and some people will begin to worry

Intensity

Intense and fast UX would be well suited for some visitors, but others might feel rushed

Information density

A lot of information can encourage some visitors, yet some people would feel overwhelmed

Optimize your revenue with Cognitive Ergonomics

ROI x100

on turnover

%

Conversion rate

%

Repeated purchases

%

Revenue per visitor

Axis 1 : Reassurance

Too much reassurance and some people will begin to worry

Example of a payment page

Target: Need of Security

Show reassurance elements

For visitors needing security, the stronger presence of reassurance icons will improve conversion.

Target: Need of Immediacy

Simplify the experience

Visitors needing immediacy like when only the essential information is shown

Groupama’s results thanks to Cognitive Ergonomics:

%

Revenue per session

“Dotaki’s solution gives access to very important performance gains.”

Emmanuel Beguin

Digital projects manager, Groupama

Axis 2: Intensity

Intense and fast UX would be well suited for some visitors, but others might feel rushed

Example of a shopping cart page

Target: Need of Competition

Make the Call-to-action more dynamic

Visitors needing competition are looking for adrenalin, intense and immediate experiences

Target: Need of Understanding

Add a step before purchase

Visitors needing understanding like to have a chance to see their cart before placing an order, in a clear process

La Redoute’s results thanks to Cognitive Ergonomics:

%

Revenue per visitor

“Dotaki’s ROI is excellent for us, around x100!”

Meven Simon

Head of Conversion rates Optimisation, La Redoute

Axis 3 : Density of information

A lot of information can encourage some visitors, yet some people would feel overwhelmed.

Example of a mobile product page

Target: Need of Security

Make a brief product description

Visitors needing security prefer to focus on the product photo rather than on a complex description

Target: Need of Change

Make a detailed product description

Visitors needing change  are focusing on the product and its characteristics to find something new to discover

Camaïeu’s results thanks to Cognitive Ergonomics:

%

Revenue per visitor

“Dotaki allows us to better understand and serve our customers online”

Amélie Adam

Head of e-Business, Camaïeu

Want to learn more about Cognitive Ergonomics?

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