Cognitive

Ergonomics

Analyze the behavior of your website’s users and deliver a superior customer experience

Why Cognitive Ergonomics ?

IMPROVE CUSTOMERS SATISFACTION

Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.

INCREASE YOUR CONVERSION RATE

Offering a personalized experience to its visitors is increasing the odds they will make a purchase.

Improve customer LOYALTY

If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.

Dotaki can adapt your interface through 3 main axis

Reassurance

Too much reassurance and some people will begin to worry

Intensity

Intense and fast UX would be well suited for some visitors, but others might feel rushed

Information density

A lot of information can encourage some visitors, yet some people would feel overwhelmed

Optimize your revenue with Cognitive Ergonomics

ROI x100

on turnover

%

Conversion rate

%

Repeated purchases

%

Revenue per visitor

Axis 1 : Reassurance

Too much reassurance and some people will begin to worry

Example of a payment page

Target: The Emotives

Show reassurance elements

For the Emotives, the stronger presence of reassurance icons will improve conversion.

Target: The Straightforwards

Simplify the experience

The Straightforwards like when only the essential information is shown

Groupama’s results thanks to Cognitive Ergonomics:

%

Revenue per session

“Dotaki’s solution gives access to very important performance gains.”

Emmanuel Beguin

Digital projects manager, Groupama

Axis 2: Intensity

Intense and fast UX would be well suited for some visitors, but others might feel rushed

Example of a shopping cart page

Target: The Audacious

Make the Call-to-action more dynamic

The Audacious are looking for adrenalin, intense and immediate experiences

Target: The Analyticals

Add a step before purchase

The Analyticals like to have a chance to see their cart before placing an order. They want to take their time.

La Redoute’s results thanks to Cognitive Ergonomics:

%

Revenue per visitor

“Dotaki’s ROI is excellent for us, around x100!”

Meven Simon

Head of Conversion rates Optimisation, La Redoute

Axis 3 : Density of information

A lot of information can encourage some visitors, yet some people would feel overwhelmed.

Example of a mobile product page

Target: The Emotives

Make a brief product description

The Emotives prefer to focus on the product photo rather than the description

Target: The Trend Setters

Make a detailed product description

The Trend Setters are focusing on the product and its characteristics

Camaïeu’s results thanks to Cognitive Ergonomics:

%

Revenue per visitor

“Dotaki allows us to better understand and serve our customers online”

Amélie Adam

Head of e-Business, Camaïeu

Want to learn more about Cognitive Ergonomics?

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