Customers emotional insights
Dotaki is the only solution that takes into account the emotional needs of your visitors.
Ready to discover the needs of your audience?
What for?
IMPROVE CUSTOMERS SATISFACTION
Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.
INCREASE YOUR CONVERSION RATE
Offering a personalized experience to its visitors is increasing the odds they will make a purchase.
BUILD CUSTOMER LOYALTY
If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.
BENCHMARK YOUR PERFORMANCE
Discover your audience like never before and compare your performance to competitors in your industry.
REDUCE YOUR ACQUISITION COSTS
Customer insight allows you to create personalized and relevant acquisition campaigns for your customers.
RETHINK YOUR CUSTOMER SERVICE
Empathy promotes business performance. Put it at the center of your relationship with your customers.
Dotaki's A.I. distinguishes two main types of needs: the Hedonic Need and the Pragmatic Need.
The Emotionals
These visitors make their choices according to their feelings, they are empathetic and driven by their perceptions.
VOLATILE AND ANXIOUS
Emotional people frequently change their minds. They need to feel reassured and supported.
IMPULSIVE AND ALTRUISTIC
Emotionals favour the inspirational side. They like to please themselves and the people around them.
The Rationals
These visitors make their choices objectively, based on facts and accurate information.
OBJECTIVE AND ATTENTIVE
Rational people enjoy comprehensive and structured information
SIMPLE AND DIRECT
Rationals appreciate efficient and goal-oriented experiences
These companies understand their visitors thanks to Dotaki
Ready to discover the emotional needs of your visitors?
Dotaki provides you with all the relevant information
Audience category breakdown
Know at a glance which type of visitor dominates the traffic on your site
And shows the conversion rate for each segment
Compare conversion rates to understand who are the best buyers and learn how to better serve those who buy less.
In this example, there is a great opportunity to improve performance on the Emotionals!
The analysis can be very precise
To better understand these results, the Emotional Analytics by Dotaki tool allows you to identify and analyze the performance and the emotional need of each type of visitor.
You can find these results on your Emotional Analytics by Dotaki report
Log into your dashboard and get detailed analytics on your visitors’ needs.
It has never been easier to fully understand your audience than it is now with Emotional Analytics by Dotaki.
Want to learn more about our Emotional Analytics tool?
Contact us!
We will answer very quickly
Are there different types of Emotional Needs?
Dotaki gives access to 10 structuring customer needs.
Security
Some visitors need to feel safe and in control of their life, rather than uncertain and threatened by their environment.
Competition
The need to make the most optimal choice, to get or be the best is essential for some type of visitors.
Understanding
The need for factual and comprehensive information is essential for some visitors in order to make decisions.
Change
The need to explore new territories & to leave behind the routines motivates your visitors.
Attention
Some visitors need to feel that everything is done to satisfy them & that you pay attention to them.
Comfort
Sometimes visitors need to evolve in a pleasant, undisturbed environment.
Community
Some visitors need to feel that they have strong and regular contact with the people they care about.
Immediacy
Other visitors need to be constantly stimulated by different suggestions for actions to be taken.
Reputation
Visitors also need to minimize the risks that come with choices by opting for options already validated by a large number of people
Quality
A large number of visitors cannot make decisions without having access to qualitative information.