Customers personality insights

Dotaki is the only solution that takes into account the emotional or rational temper of your visitors.

Ready to discover the personality of your audience?

What for?

IMPROVE CUSTOMERS SATISFACTION

Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.

INCREASE YOUR CONVERSION RATE

Offering a personalized experience to its visitors is increasing the odds they will make a purchase.

BUILD CUSTOMER LOYALTY

If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.

BENCHMARK YOUR PERFORMANCE

Discover your audience like never before and compare your performance to competitors in your industry.

REDUCE YOUR ACQUISITION COSTS

Customer insight allows you to create personalized and relevant acquisition campaigns for your customers.

RETHINK YOUR CUSTOMER SERVICE

Empathy promotes business performance. Put it at the center of your relationship with your customers.

Dotaki's A.I. distinguishes two main types of visitors: the Emotionals and the Rationals

The Emotionals

These visitors make their choices according to their feelings, they are empathetic and driven by their perceptions.

VOLATILE AND ANXIOUS

Emotional people frequently change their minds. They need to feel reassured and supported.

IMPULSIVE AND ALTRUISTIC

Emotionals favour the inspirational side. They like to please themselves and the people around them.

The Rationals

These visitors make their choices objectively, based on facts and accurate information.

OBJECTIVE AND ATTENTIVE

Rational people enjoy comprehensive and structured information

SIMPLE AND DIRECT

Rationals appreciate efficient and goal-oriented experiences

These companies understand their visitors thanks to Dotaki

Ready to discover the personality of your visitors?

Dotaki provides you with all the relevant information

Audience category breakdown

Know at a glance which type of visitor dominates the traffic on your site

And shows the conversion rate for each segment

Compare conversion rates to understand who are the best buyers and learn how to better serve those who buy less.

In this example, there is a great opportunity to improve performance on the Emotionals!

 

Are there different types of Emotionals? Rationals?

 

Dotaki gives access to 10 structuring segments.

5 types of Emotionals

The Audacious

Those visitors are looking for adrenaline, intense and immediate experiences

The Hedonists

Those visitors want to please themselves and benefit from everything immediately, without constraints

The Altruists

Those visitors value the positive externalities of their buying action. They care about others and the environment

The Homebodies

Those visitors like to stay at home. They prefer to be alone or in small groups of people

The Emotives

Those visitors live their feelings intensely, be it positive or negative. They tend to be anxious

5 types of rationals

The Analyticals

They like to have structured information. They look for good deals and like to discuss with salespersons

The Straightforwards

They like experiences without bells and whistles, they like to go straight to the point and speak their mind

The Trendsetters

They seek novelty. They value change and appreciate being able to discover new products or usages

The Attentives

Those visitors value the quality of the products or services they buy. They like labeled and certified products.

The Conventionals

Those visitors favor recognised offers, they follow the flow. They likeĀ products that have are best sellers or have numerous positive reviews

The analysis can be very precise

To better understand these results, the Personality Analytics by Dotaki tool allows you to identify and analyze the performance of each type of visitor.

You can find these results on your Personality Analytics by Dotaki report

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Log into your dashboard and get detailed analytics on your visitorsā€™ personality segments.

It has never been easier to fully understand your audience than it is now with Personality Analytics by Dotaki.

Want to learn more about our Personality Analytics tool?

Contact us!

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