Customers personality insights
Dotaki is the only solution that takes into account the emotional or rational temper of your visitors.
Ready to discover the personality of your audience?
What for?
IMPROVE CUSTOMERS SATISFACTION
Analyzing the behavior of your visitors is essential to adapt to their tastes and preferences.
INCREASE YOUR CONVERSION RATE
Offering a personalized experience to its visitors is increasing the odds they will make a purchase.
BUILD CUSTOMER LOYALTY
If your customers enjoyed ordering from your site, they will be more likely to come back and buy again.
BENCHMARK YOUR PERFORMANCE
Discover your audience like never before and compare your performance to competitors in your industry.
REDUCE YOUR ACQUISITION COSTS
Customer insight allows you to create personalized and relevant acquisition campaigns for your customers.
RETHINK YOUR CUSTOMER SERVICE
Empathy promotes business performance. Put it at the center of your relationship with your customers.
Dotaki's A.I. distinguishes two main types of visitors: the Emotionals and the Rationals
The Emotionals
These visitors make their choices according to their feelings, they are empathetic and driven by their perceptions.
VOLATILE AND ANXIOUS
Emotional people frequently change their minds. They need to feel reassured and supported.
IMPULSIVE AND ALTRUISTIC
Emotionals favour the inspirational side. They like to please themselves and the people around them.
The Rationals
These visitors make their choices objectively, based on facts and accurate information.
OBJECTIVE AND ATTENTIVE
Rational people enjoy comprehensive and structured information
SIMPLE AND DIRECT
Rationals appreciate efficient and goal-oriented experiences
These companies understand their visitors thanks to Dotaki
Ready to discover the personality of your visitors?
Dotaki provides you with all the relevant information
Audience category breakdown
Know at a glance which type of visitor dominates the traffic on your site
And shows the conversion rate for each segment
Compare conversion rates to understand who are the best buyers and learn how to better serve those who buy less.
In this example, there is a great opportunity to improve performance on the Emotionals!
Are there different types of Emotionals? Rationals?
Dotaki gives access to 10 structuring segments.
5 types of Emotionals
The Audacious
Those visitors are looking for adrenaline, intense and immediate experiences
The Hedonists
Those visitors want to please themselves and benefit from everything immediately, without constraints
The Altruists
Those visitors value the positive externalities of their buying action. They care about others and the environment
The Homebodies
Those visitors like to stay at home. They prefer to be alone or in small groups of people
The Emotives
Those visitors live their feelings intensely, be it positive or negative. They tend to be anxious
5 types of rationals
The Analyticals
They like to have structured information. They look for good deals and like to discuss with salespersons
The Straightforwards
They like experiences without bells and whistles, they like to go straight to the point and speak their mind
The Trendsetters
They seek novelty. They value change and appreciate being able to discover new products or usages
The Attentives
Those visitors value the quality of the products or services they buy. They like labeled and certified products.
The Conventionals
Those visitors favor recognised offers, they follow the flow. They like products that have are best sellers or have numerous positive reviews
The analysis can be very precise
To better understand these results, the Personality Analytics by Dotaki tool allows you to identify and analyze the performance of each type of visitor.
You can find these results on your Personality Analytics by Dotaki report
Log into your dashboard and get detailed analytics on your visitors’ personality segments.
It has never been easier to fully understand your audience than it is now with Personality Analytics by Dotaki.
Want to learn more about our Personality Analytics tool?
Contact us!
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