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Analyze your audience with Emotional Analytics by Dotaki and adapt your interface to the recommendations of Cognitive Ergonomics.
STEP 1: ANALYZE YOUR AUDIENCE
Emotional Analytics by Dotaki is the essential tool to understand your visitors. It tracks the journey your online visitors take on your website and displays on its dashboard their main emotional need and the conversion rate by Dotaki segment.
STEP 2 : ADAPT YOUR INTERFACE
Cognitive Ergonomics gives you access to a complete diagnosis of your website with a multitude of recommendations to ensure an optimal and coherent adaptation according to the data collected by Emotional Analytics by Dotaki.
STEP 3: BENCHMARK YOUR PERFORMANCE
Now that your interface is perfectly adapted to the needs of each visitor, you can see on your Emotional Analytics by Dotaki report, the conversion rate per Dotaki segment increasing considerably!
Optimize your revenue with Dotaki
ROI x100
on turnover
%
Conversion rate
%
Repeated purchases
%
Revenue per visitor
Dotaki AI recognizes two main emotional needs: hedonic needs (Emotional users) and pragmatic needs (Rational users)
The Emotionals
These visitors make their choices according to their feelings, they are empathetic and driven by their perceptions.
VOLATILE AND ANXIOUS
Emotional people frequently change their minds. They need to feel reassured and supported.
IMPULSIVE AND ALTRUISTIC
Emotionals favour the inspirational side. They like to please themselves and the people around them.
The Rationals
These visitors make their choices objectively, based on facts and accurate information.
OBJECTIVE AND ATTENTIVE
Rational people enjoy comprehensive and structured information
SIMPLE AND DIRECT
Rationals appreciate efficient and goal-oriented experiences
Emotional Analytics gives access to 10 structuring segments
Emotional Analytics by Dotaki
Log into your dashboard and get detailed analytics on emotional needs in your audience.
It has never been easier to fully understand your audience than it is now with Emotional Analytics by Dotaki.
These companies understand their visitors thanks to Dotaki
Cognitive Ergonomics adapts your interface through 3 main axis
Reassurance
Too much reassurance and some people will begin to worry
Intense and fast UX would be well suited for some visitors, but others might feel rushed
Intensity
Information density
A lot of information can encourage some visitors, yet some people would feel overwhelmed