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Analyze your audience with Personality Analytics by Dotaki and adapt your interface to the recommendations of Cognitive Ergonomics.

STEP 1: ANALYZE YOUR AUDIENCE

Personality Analytics by Dotaki is the essential tool to understand your visitors. It tracks the journey your online visitors take on your website and displays on its dashboard their personality types and the conversion rate by Dotaki segment.

STEP 2 : ADAPT YOUR INTERFACE

Cognitive Ergonomics gives you access to a complete diagnosis of your website with a multitude of recommendations to ensure an optimal and coherent adaptation according to the data collected by Personality Analytics by Dotaki.

STEP 3: BENCHMARK YOUR PERFORMANCE

Now that your interface is perfectly adapted to the needs of each visitor, you can see on your Personality Analytics by Dotaki report, the conversion rate per Dotaki segment increasing considerably!

Optimize your revenue with Dotaki

ROI x100

on turnover

%

Conversion rate

%

Repeated purchases

%

Revenue per visitor

Dotaki AI recognizes two major personality types: the Emotional and the Rational

The Emotionals

These visitors make their choices according to their feelings, they are empathetic and driven by their perceptions.

VOLATILE AND ANXIOUS

Emotional people frequently change their minds. They need to feel reassured and supported.

IMPULSIVE AND ALTRUISTIC

Emotionals favour the inspirational side. They like to please themselves and the people around them.

The Rationals

These visitors make their choices objectively, based on facts and accurate information.

OBJECTIVE AND ATTENTIVE

Rational people enjoy comprehensive and structured information

SIMPLE AND DIRECT

Rationals appreciate efficient and goal-oriented experiences

Personality Analytics gives access to 10 structuring segments

Personality Analytics by Dotaki

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Log into your dashboard and get detailed analytics on your visitors’ personality segments.

It has never been easier to fully understand your audience than it is now with Personality Analytics by Dotaki.

These companies understand their visitors thanks to Dotaki

Cognitive Ergonomics adapts your interface through 3 main axis

Reassurance

Too much reassurance and some people will begin to worry

Intense and fast UX would be well suited for some visitors, but others might feel rushed

Intensity
Information density

A lot of information can encourage some visitors, yet some people would feel overwhelmed