Use cases
Dotaki brings value at every stage of your customers journeys, from the landing page to the check-out
Our 5 main points of personalization
Increase your sales by tailoring your check-out funnels to your best customers’ preferences
Category
Product
Cart
Delivery
Check-out
Category
Product
Cart
Delivery
Check-out
Category
The category page is an overview of all your products or services. It is the first impression of your collection.
Target: Need of Competition
Show customer reviews
Visitors needing competition search for the best products and reviews to measure it.
%
Conversion rate for Competition segment
Target: Need of Immediacy
Hide customer reviews
Visitors needing immediacy appreciate a clear and no-frills experience.
%
Conversion rate for Immediacy segment
Product
The product page is the most crucial aspect of your online store. This page describes the product your customers want to buy.
Target: Need of Security
Make a brief product description
Visitors needing security prefer to focus on the product photo rather than on a complex description
%
Revenue per visitor on the Security segment
Target: Need of Change
Make a detailed product description
Visitors needing change are focusing on the product and its characteristics to find something new to discover
%
Revenue per visitor on the Change segment
Cart
The Cart page is the gateway to checkout. Adapt your call-to-action button to your audience to persuade them towards the checkout process.
Target: Need of Competition
Make the Call-to-action more dynamic
Visitors needing competition are looking for adrenalin, intense and immediate experiences
%
Conversion rate on the Competition segment
Target: Need of Understanding
Add a step before purchase
Visitors needing understanding like to have a chance to see their cart before placing an order, in a clear process.
%
Conversion rate on the Understanding segment
Delivery
The delivery page is the penultimate stage in the purchase cycle. To avoid abandonment, make sure to boost customer confidence.
Target: Need of Attention
Remind that returns are free
Visitors needing attention like to please themselves. Reminding them that returns are free will encourage them to take action
%
Conversion rate on the Attention segment
Target: Need of Change
Avoid giving too many details
Visitors needing change like to test new products. Reminding them that returns are free will create doubt in their mind
%
Conversion rate on the Change segment
Check-out
The check-out page is the final step before purchase. This is the last thing customers see before completing their order.
Target: Need of Security
Show reassurance elements
For visitors needing security, the stronger presence of reassurance icons will improve conversion.
%
Conversion rate on the Security segment
Target: Need of Immediacy
Simplify the experience
Visitors needing immediacy like when only the essential information is shown
%
Conversion rate on the Immediacy segment
Optimize your results with Dotaki
%
Conversion rate
%
Repeated purchases
%
Revenue per visitor
They understand their visitors better thanks to Dotaki
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