Use cases

Dotaki brings value at every stage of your customers journeys, from the landing page to the check-out

Our 5 main points of personalization

Increase your sales by tailoring your check-out funnels to your best customers’ preferences

Category

Product

Cart

Delivery

Check-out

Category

Product

Cart

Delivery

Check-out

Category

The category page is an overview of all your products or services. It is the first impression of your collection.

Target: Need of Competition

Show customer reviews

Visitors needing competition search for the best products and reviews to measure it.

%

Conversion rate for Competition segment

Target: Need of Immediacy

Hide customer reviews

Visitors needing immediacy appreciate a clear and no-frills experience.

%

Conversion rate for Immediacy segment

Product

The product page is the most crucial aspect of your online store. This page describes the product your customers want to buy.

Target: Need of Security

Make a brief product description

Visitors needing security prefer to focus on the product photo rather than on a complex description

%

Revenue per visitor on the Security segment

Target: Need of Change

Make a detailed product description

Visitors needing change are focusing on the product and its characteristics to find something new to discover

%

Revenue per visitor on the Change segment

Cart

The Cart page is the gateway to checkout. Adapt your call-to-action button to your audience to persuade them towards the checkout process.

Target: Need of Competition

Make the Call-to-action more dynamic

Visitors needing competition are looking for adrenalin, intense and immediate experiences

%

Conversion rate on the Competition segment

Target: Need of Understanding

Add a step before purchase

Visitors needing understanding like to have a chance to see their cart before placing an order, in a clear process.

%

Conversion rate on the Understanding segment

Delivery

The delivery page is the penultimate stage in the purchase cycle. To avoid abandonment, make sure to boost customer confidence.

Target: Need of Attention

Remind that returns are free

Visitors needing attention like to please themselves. Reminding them that returns are free will encourage them to take action

%

Conversion rate on the Attention segment

Target: Need of Change

Avoid giving too many details

Visitors needing change like to test new products. Reminding them that returns are free will create doubt in their mind

%

Conversion rate on the Change segment

Check-out

The check-out page is the final step before purchase. This is the last thing customers see before completing their order.

Target: Need of Security

Show reassurance elements

For visitors needing security, the stronger presence of reassurance icons will improve conversion.

%

Conversion rate on the Security segment

Target: Need of Immediacy

Simplify the experience

Visitors needing immediacy like when only the essential information is shown

%

Conversion rate on the Immediacy segment

Optimize your results with Dotaki

%

Conversion rate

%

Repeated purchases

%

Revenue per visitor

They understand their visitors better thanks to Dotaki

To learn more about our solutions, contact us!

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