Use cases
Dotaki brings value at every stage of your customers journeys, from the landing page to the check-out
Our 5 main points of personalization
Increase your sales by tailoring your check-out funnels to your best customers’ preferences
Category
Product
Cart
Delivery
Check-out
Category
Product
Cart
Delivery
Check-out
Category
The category page is an overview of all your products or services. It is the first impression of your collection.
Target: The Hedonists
Show customer reviews
The Hedonists are easily influenced by customer opinions.
%
Conversion rate for the Hedonists
Target: The Straightforwards
Hide customer reviews
The Straightforwards appreciate a clear and no-frills experience.
%
Conversion rate for the Straightforwards
Product
The product page is the most crucial aspect of your online store. This page describes the product your customers want to buy.
Target: The Emotives
Make a brief product description
The Emotives prefer to focus on the product photo rather than the description
%
Revenue per visitor for the Emotives
Target: The Trend Setters
Make a detailed product description
The Trend setters are focusing on the product and its characteristics
%
Revenue per visitor for the Trend setters
Cart
The Cart page is the gateway to checkout. Adapt your call-to-action button to your audience to persuade them towards the checkout process.
Target: The Audacious
Make the Call-to-action more dynamic
The Audacious are looking for adrenalin, intense and immediate experiences
%
Conversion rate for the Audacious
Target: The Analyticals
Add a step before purchase
The Analyticals like to have a chance to see their cart before placing an order. They want to take their time.
%
Conversion rate for the Analyticals
Delivery
The delivery page is the penultimate stage in the purchase cycle. To avoid abandonment, make sure to boost customer confidence.
Target: The Hedonists
Remind that returns are free
Hedonists like to please themselves. Reminding them that returns are free will encourage them to take action
%
Conversion rate for the Hedonists
Target: The Trend setters
Avoid giving too many details
Trend setters like to test new products. Reminding them that returns are free will create doubt in their mind
%
Conversion rate for the Trend setters
Check-out
The check-out page is the final step before purchase. This is the last thing customers see before completing their order.
Target: The Emotives
Show reassurance elements
For the Emotives, the stronger presence of reassurance icons will improve conversion.
%
Conversion rate for the Emotives
Target: The Straightforwards
Simplify the experience
The Straightforwards like when only the essential information is shown
%
Conversion rate for the Straightforwards
Optimize your results with Dotaki
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Conversion rate
%
Repeated purchases
%
Revenue per visitor
They understand their visitors better thanks to Dotaki
To learn more about our solutions, contact us!
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