Use cases

Dotaki brings value at every stage of your customers journeys, from the landing page to the check-out

Our 5 main points of personalization

Increase your sales by tailoring your check-out funnels to your best customers’ preferences

Category

Product

Cart

Delivery

Check-out

Category

Product

Cart

Delivery

Check-out

Category

The category page is an overview of all your products or services. It is the first impression of your collection.

Target: The Hedonists

Show customer reviews

The Hedonists are easily influenced by customer opinions.

%

Conversion rate for the Hedonists

Target: The Straightforwards

Hide customer reviews

The Straightforwards appreciate a clear and no-frills experience.

%

Conversion rate for the Straightforwards

Product

The product page is the most crucial aspect of your online store. This page describes the product your customers want to buy.

Target: The Emotives

Make a brief product description

The Emotives prefer to focus on the product photo rather than the description

%

Revenue per visitor for the Emotives

Target: The Trend Setters

Make a detailed product description

The Trend setters are focusing on the product and its characteristics

%

Revenue per visitor for the Trend setters

Cart

The Cart page is the gateway to checkout. Adapt your call-to-action button to your audience to persuade them towards the checkout process.

Target: The Audacious

Make the Call-to-action more dynamic

The Audacious are looking for adrenalin, intense and immediate experiences

%

Conversion rate for the Audacious

Target: The Analyticals

Add a step before purchase

The Analyticals like to have a chance to see their cart before placing an order. They want to take their time.

%

Conversion rate for the Analyticals

Delivery

The delivery page is the penultimate stage in the purchase cycle. To avoid abandonment, make sure to boost customer confidence.

Target: The Hedonists

Remind that returns are free

Hedonists like to please themselves. Reminding them that returns are free will encourage them to take action

%

Conversion rate for the Hedonists

Target: The Trend setters

Avoid giving too many details

Trend setters like to test new products. Reminding them that returns are free will create doubt in their mind

%

Conversion rate for the Trend setters

Check-out

The check-out page is the final step before purchase. This is the last thing customers see before completing their order.

Target: The Emotives

Show reassurance elements

For the Emotives, the stronger presence of reassurance icons will improve conversion.

%

Conversion rate for the Emotives

Target: The Straightforwards

Simplify the experience

The Straightforwards like when only the essential information is shown

%

Conversion rate for the Straightforwards

Optimize your results with Dotaki

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Conversion rate

%

Repeated purchases

%

Revenue per visitor

They understand their visitors better thanks to Dotaki

To learn more about our solutions, contact us!

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